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Title:
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Comunicar con los visitantes: una nueva faceta profesional para los conservadores-restauradores
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Author:
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Mateos Rusillo, Santos M. (Santos Miguel)
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Other authors:
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Universitat de Vic. Facultat d'Empresa i Comunicació |
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Notes:
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Heritage resources are more exposed than ever to visitors. For this reason, the transmission of cultural content is not enough: the present situation demands the inclusion of some messages able to foment a sustainable relation between the visitor and the resource. And this can best be achieved with the Preventive Difusion, a sensitizing strategy to inform and persuade visitors about the extreme fragility of the heritage resources. In addition, this strategy is a magnificent tool at the service of the corporate identity of the heritage resources and of the conservators: usually, preventive conservation actions and policies are not clear to visitors. But if they are included into the visit discourse, the public receive an accurate vi-sion of the efforts done in that sense, and it allows them to have a clear idea of these efforts, leading to the image that they have about the resource in question and, by extension, of their conservators. |
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Subject(s):
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-Patrimoni cultural
-Museus |
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Rights:
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Aquest document està subjecte a aquesta llicència Creative Commons
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
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Document type:
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Article
info:eu-repo/publishedVersion |
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Published by:
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GEIIC
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Share:
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