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Título:
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Disruption in the automotive industry: A Cambrian moment
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Autor/a:
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Ferràs Hernández, Xavier; Tarrats Pons, Elisenda; Arimany Serrat, Núria
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Otros autores:
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Universitat de Vic - Universitat Central de Catalunya. Facultat d'Empresa i Comunicació |
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Notas:
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The automotive industry is experiencing a moment of innovation. With
electronics gaining importance, the need to
find sustainable solutions and the
rampant availability of sharing platforms, the dynamics of this sector is witnessing
a paradigm shift. A host of startups is colonizing every niche of what seems to be the
new architecture: shared and self-driven electric vehicles. Old incumbents and
emerging startups are interacting to control key technologies and the user interfaces
of the future. The mechanical machine is being converted into a computer. The
connected car is creating a new ecosystem for entrepreneurial opportunities. This
study analyzes a set of 156 venture-backed startups: the nature of the
firms, their
founders’ profiles, their origins, their technological capabilities, and their investors.
Our
findings and conclusions are: (1) a phase of instability and vibrancy is beginning
wherein multiple emerging
firms compete to impose their standards, (2) the competitive
battle is conducted in the digital arena, (3) disruption is led by outsiders with
entrepreneurial experience and deep knowledge of digital technologies, and (4) a
final winning dominant design may emerge. Entrepreneurial outsiders and outsiders
coming from consumer electronics, electrical companies, and/or digital platforms
have a window of opportunity to enter this new market. |
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Materia(s):
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-Automòbils -- Indústria i comerç
-Innovacions tecnològiques
-Indústries |
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Derechos:
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Tots els drets reservats
info:eu-repo/semantics/embargoedAccess |
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Tipo de documento:
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Artículo
info:eu-repo/publishedVersion |
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Editor:
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Elsevier
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Compartir:
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