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Title:	Successful product launch in a direct sales environment from the headquarters point of view
Author:	Esquius Serra, Marc
Other authors:	Von Heimendahl, Philipp; Woerndl, Franz; Ruiz Boqué, Sílvia
Subject(s):	-Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting -Marketing -Direct selling -New product launch strategies -Marketing -Màrqueting -Venda directa
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Document type:	Research/Master Thesis
Published by:	Universitat Politècnica de Catalunya
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