In December 2008, ISO/IEC SC29WG11 (more commonly known as MPEG) published the ISO/IEC 15938-12 standard, i.e. the MPEG Query Format (MPQF), providing a uniform search&retrieval interface for multimedia repositories. While the MPQF’s coverage of basic retrieval functionalities is unequivocal, it’s suitability for advanced retrieval tasks is still under discussion. This paper analyzes how MPQF addresses four of the most relevant approaches for advanced multimedia retrieval: Query By Example (QBE), Retrieval trough Semantic Indexing, Interactive Retrieval, and Personalized and Adaptive Retrieval. The paper analyzes the contribution of MPQF in narrowing the semantic gap, and the flexibility of the standard. The paper proposes several language extensions to solve the different identified limitations. These extensions are intended to contribute to the forthcoming standardization process of the envisaged MPQF’s version 2.