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Title:
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Modelling CRM implementation services with SysML
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Author:
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Bibiano, Luis H.; Pastor Collado, Juan Antonio; Mayol Sarroca, Enric
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Other authors:
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Universitat Politècnica de Catalunya. Departament d'Enginyeria de Serveis i Sistemes d'Informació; Universitat Politècnica de Catalunya. MPI - Modelització i Processament de la Informació |
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Abstract:
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CRM information systems are valuable tools for enterprises. But CRM implementation projects are risky and present a high failure rate. In this paper we regard CRM implementation projects as services that could be greatly improved by addressing them in a methodological way that can be designed with the help of tools such as SysML. Here we introduce and comment on our first experience on the use of SysML language, not very well known, for modelling the elements involved in the CRM implementation processes included in our method. |
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Abstract:
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Peer Reviewed |
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Subject(s):
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-Àrees temàtiques de la UPC::Informàtica::Sistemes d'informació
-Customer relations -- Management
-Management information systems
-SysML (Computer science)
-Sistemes d'informació per a la gestió |
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Rights:
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Document type:
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Article - Published version
Conference Object |
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