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Abstract:
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This thesis uses the case study approach to present an analysis of the sourcing
issues in the petrochemical (polyethylene) industry, introducing the Balanced
Scorecard (BSC) logic as a feasible managerial leverage to tackle these issues. To
perform this study, the Kraljic Portfolio Matrix logic is discussed, applied and
validated by means of statistical regression, highlighting the importance of naphtha
sourcing in the production of cable insulators. Subsequently, the framework for
BSC implementation is utilized in order to develop a scorecard which assists the
company’s cross-functional operation to minimize the impact of naphtha sourcing
on the bottom line. Finally, analysis and critique of the techniques used and
suggestions for future research are specified. |
