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Title: | Time-varying effects when analysing customer lifetime duration: application to the insurance market |
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Author: | Guillén, Montserrat; Nielsen, Jens Perch; Scheike, Tomas; Pérez Marín, Ana María |
Abstract: | |
Subject(s): | -Companyies d'assegurances -Risc (Assegurances) -Anàlisi de regressió -Fidelització dels clients -Insurance companies -Risk (Insurance) -Regression analysis -Customer loyalty programs |
Rights: | cc-by-nc-nd, (c) Guillén et al., 2006
http://creativecommons.org/licenses/by-nc-nd/3.0/ |
Document type: | Working Paper |
Published by: | Universitat de Barcelona. Institut de Recerca en Economia Aplicada Regional i Pública |
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