To access the full text documents, please follow this link: http://hdl.handle.net/2117/113357
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Title:
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Marketing innovation: past, present and future
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Author:
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Bofarull Guasch, Marta
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Other authors:
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Lenis, Philip |
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Subject(s):
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-Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
-Marketing
-Màrqueting |
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Rights:
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Document type:
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Research/Master Thesis |
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Published by:
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Universitat Politècnica de Catalunya;
Illinois Institute of Technology
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