Promotion of semiconductor metal oxides by specific chemical elements is a widespread approach to enhance photocatalytic water splitting activity. Extraordinary boosting in the activity has been recently reported by Zn (dopant) and Rh-Cr (co-catalyst) promotion to Ga-oxide based photocatalysts. Herein, we report the general applicability of the effectiveness of the promotion strategy used for Ga oxides to Ta and Ti oxides in water splitting under UV irradiation using a slurry reactor. Photophysic characterization (photoluminescence and its decay) was used to clarify the specific roles of Zn and Rh-Cr and their synergetic catalytic action. Our experiments indicate that Zn acts as a booster of charge separation lifetime. Zn-promotion alone, however, does not trigger a great boost in catalytic activity in absence of Rh-Cr. Only when Rh-Cr is added the charge separation boost is fully exploited and driven within the catalyst towards overall water splitting. Effective wavelength ranges of excitation UV light source were also investigated in detail, leading to questioning the dominant semiconductor bandgap model for this class of catalysts.