Heterogeneity and nonlinearity in consumers' preferences: An application to the olive oil shopping behavior in Chile

All of RECERCAT

To access the full text documents, please follow this link: http://hdl.handle.net/2117/116591

Title:	Heterogeneity and nonlinearity in consumers' preferences: An application to the olive oil shopping behavior in Chile
Author:	Romo Muñoz, Rodrigo Alejandro; Cabas Monje, Juan; Garrido Henrríquez, Héctor Manuel; Gil Roig, José María
Other authors:	Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia; Universitat Politècnica de Catalunya. CREDA - Centre de Recerca en Economia i Desenvolupament Agroalimentari
Abstract:	In relatively unknown products, consumers use prices as a quality reference. Under such circumstances, the utility function can be non-negative for a specific price range and generate an inverted U-shaped function
Subject(s):	-Àrees temàtiques de la UPC::Enginyeria agroalimentària -Olive oil -Olive oil -Chile -Consumidors -- Actituds
Rights:	Attribution-NonCommercial-NoDerivs 3.0 Spain http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Document type:	Article - Submitted version Article
Share: