Describing the behaviour of granular materials is a challenging issue for the industry. Our work concerns packaging industries where packing equipment is designed to handle a wide range of powders and bulk solids with varying physical and mechanical properties. While packaging, a variety of material conveying techniques are used ranging from air fluidisation to discharge of material through a hopper. Thereby even a small improvement in their efficiency can lead to significant benefits, both financial and environmental. Flowability of powders and bulk solids is often experimentally investigated using granular column collapse, as this test provides deep insights into the kinematics of granular flow both at particle and bulk levels [1]. Here, we consider a quasi-two-dimensional set-up with a reservoir containing the granular pile which is instantaneously released onto a channel where run-out takes place. Instead of experiments, we use discrete particle simulations allowing us to quantitatively link bulk-level observations to particle-level properties of the materials, besides enabling inverse analysis leading to indirect measures of micro-scale parameters. We present a simulation strategy aimed at controlling several particle parameters influencing the run-out: - Polydispersity in size, using different particle size distributions; and also in shape, comparing the use of spherical and non-spherical particles, namely cylinders and ellipsoids. - Mechanical properties of the contacts, comprising normal stiffness and dissipation, as well as sliding, rolling and torsion coefficients. Specifically, hygroscopic behaviour of bulk materials is inspected modifying the contact law parameters. Additionally at the bulk level, air fluidisation of the columns before release is studied through the initial packing state by changing the volume fraction of the piles. Numerical simulations are implemented with the open-source code MercuryDPM