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Title: | Transmedia storytelling: implicit consumers, narrative worlds, and branding in contemporary media production |
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Author: | Scolari, Carlos Alberto, 1963- |
Abstract: | |
Rights: | https://creativecommons.org/licenses/by-nc-nd/2.5/
© 2009 (Carlos Alberto Scolari). Licensed under the Creative Commons Attribution Noncommercial No Derivatives (by-nc-nd). Available at http://ijoc.org. |
Document type: | Article Article - Published version |
Published by: | University of Southern California, Annenberg School for Communication & Journalism |
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