Online video on climate change: a comparison between television and web formats

Consultar RECERCAT

Para acceder a los documentos con el texto completo, por favor, siga el siguiente enlace: http://hdl.handle.net/10230/30790

Título:	Online video on climate change: a comparison between television and web formats
Autor/a:	De Lara, Alicia; García Avilés, José Alberto; Revuelta, Gema
Abstract:	This article proposes a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change. The classification, which consists of 18 formats divided into two groups that allow comparisons to be made between television and web formats, was created through the quantitative and qualitative content analysis of a sample of 300 videos. The findings show that online video’s capacity to generate visits is greater when it has been designed to be broadcast on the Internet than when produced for television.
Abstract:	The study was carried out by the Research Group on Science Communication of the University of Navarra and the Project was funded by the Ministry of Science and Innovation (CSO2013-45301-P).
Materia(s):	-Environmental communication -Public perception of science and technology -Public understanding of science and technology -Science and media
Derechos:	This article is licensed under the terms of the Creative Commons Attribution - NonCommercial - NoDerivativeWorks 4.0 License. ISSN 1824-2049. Published by SISSA Medialab. jcom.sissa.it http://creativecommons.org/licenses/by/4.0
Tipo de documento:	Artículo Artículo - Versión publicada
Editor:	SISSA Medialab
Compartir: