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Abstract:
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The general purposes of this project are to analyze the welfare of the elderly and assess their willingness to change their retirement options. We want to investigate if it/nwould be a profitable business opportunity to offer to theretirees the opportunity to move abroad where they would enjoy better living conditions at a lower price./nWe structure The project by firstly providing some statistical evidence and by citing some literature in order to have a clearer picture of the retirement industry global situation. Afterwards, we focus on the Spanish situation to analyze if there exists a possible target interested in our services. We do so by initially giving external data and/nThen complementing with our own research, based on our own survey, to give a more /nAccurate picture of the possible customers and their preferences. To conclude, we define our Target customer and carry out a brief market analysis to select a suitable country and Finally design a simple business project./nAfter conducting the statistical study, we were able first to assess that there was actually a business opportunity for rendering a service offering Spanish elderly a program to retire abroad. And secondly we managed to infer the characteristics of our target group: people between 55 and 65 years old, who felt that their future income would not be enough to cover their expenses and without grandchildren. Given their preferences, the most suitable country to carry the business project would be Costa Rica. The development of the business project in detail could be an interesting topic for a future project. |
