"Never say never" is a project that aims to encourage and motivate young people who are in a professionally unstable situation. To do this, it is necessary to make a preliminary study of the target audience (young people between 16 and 30 years old). From the results analysis a set of conclusions are prepared and a promotional video based on true stories with a motivating message is created: "Never say never, take a chance and win." In this audiovisual product, six individuals of this target group, four men and two women, tell their own success story in the profession each one chose. It is aimed to appreciate the efforts of young people to overcome their own barriers and to reflect on them to get encouragement for the viewer’s own project.