Title:
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User experience and the media: the three-click rule on newspaper websites for smartphones
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Author:
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Jiménez Iglesias, Lucía; Aguilar, Carlos (Aguilar Paredes); Sánchez, Lydia; Pérez-Montoro Gutiérrez, Mario
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Other authors:
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Universitat de Barcelona |
Abstract:
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Introduction: access to online information is carried out throughout smartphones, so is basic that newspapers websites for these devices are designed from a user experience perspective. This work aims at determining the number of clicks that users are willing to do in order to get the content they are looking for. Methodology: User tests are carried out to observe users' performance and reactions while navigating these websites. The methodological approach is a concurrent design based on triangulation and it includes the collection of quantitative and qualitative data. Results: The number of clicks is not related to failure but it is associated with the perception of difficulty. Discussion and Conclusions: It is advisable for newspapers' mobile websites to include a search engine which allows users to access information straightaway. |
Subject(s):
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-Diaris electrònics -Telèfons intel·ligents -Usabilitat -Electronic newspapers -Smartphones -Usability |
Rights:
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cc-by-nc-nd (c) Jiménez Iglesias, Lucía et al., 2018
http://creativecommons.org/licenses/by-nc-nd/3.0/es |
Document type:
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Article Article - Published version |
Published by:
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Universidad de La Laguna
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