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Title:
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The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology
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Author:
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Scolari, Carlos Alberto, 1963-; Fraticelli, Damián
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Abstract:
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Data de publicació electrònica: 27-07-2017 |
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Abstract:
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The objective of this article is to propose a first exploratory analysis of the Spanish YouTubers’ main productions and practices. Following the description of the emergence of YouTube in the context of media ecology, the article presents a general overview of the top ten Spanish YouTubers’ production based on quantitative data. The study continues with a semiotic/discursive analysis of their audio-visual production’s main distinctive traits. As traditional television is imitating nowadays these new media expressions, this article also addresses the aesthetics and grammar of Yutubers, a TV program produced by Comedy Central that simulates the Spanish YouTubers channels’ aesthetics and language. The analysis concludes with a discussion on the study’s findings and a series of questions about these new media subjects. |
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Abstract:
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This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 645238 |
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Subject(s):
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-YouTube
-YouTubers
-vBloggers
-Media ecology
-Media evolution
-Hypertelevision
-Simulation
-Social media |
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Rights:
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The final, definitive version of this paper has been published in Convergence, by SAGE Publications Ltd, All rights reserved.
© The Author(s) 2017
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Document type:
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Article
Article - Accepted version |
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Published by:
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SAGE Publications
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Share:
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