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dc.contributor | Universitat de Barcelona |
---|---|
dc.contributor.author | Huertas García, Rubén |
dc.contributor.author | Lengler, Jorge |
dc.contributor.author | Consolación Segura, Carolina |
dc.date | 2018-07-02T14:25:32Z |
dc.date | 2018-07-02T14:25:32Z |
dc.date | 2017 |
dc.date | 2018-07-02T14:25:32Z |
dc.identifier.citation | 1061-0421 |
dc.identifier.citation | 664899 |
dc.identifier.uri | http://hdl.handle.net/2445/123330 |
dc.format | 16 p. |
dc.format | application/pdf |
dc.language.iso | eng |
dc.publisher | Emerald |
dc.relation | Versió postprint del document publicat a: http://www.emeraldinsight.com/doi/abs/10.1108/JPBM-07-2015-0939 |
dc.relation | Journal of Product & Brand Management, 2017, vol. 26, num. 2, p. 135-150 |
dc.rights | (c) Emerald, 2017 |
dc.rights | info:eu-repo/semantics/openAccess |
dc.subject | Màrqueting |
dc.subject | Publicitat |
dc.subject | Marketing |
dc.subject | Advertising |
dc.title | Co-branding Strategy in Cause-related Advertising: The Fit between Brand and Cause |
dc.type | info:eu-repo/semantics/article |
dc.type | info:eu-repo/semantics/acceptedVersion |
dc.description.abstract |