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Title:
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Evolution of online discussion forum richeness according to channel expansion theory: a longitudinal panel data analysis
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Author:
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Fernández Alarcón, Vicenç; Simó Guzmán, Pep; Sallán Leyes, José María; Enache, Cristina Mihaela
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Other authors:
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Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses |
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Abstract:
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The selection and use of communication media has been the center of attention for a great number of researchers in the area of organizational communication. The channel expansion theory combines elements of the main theories in this area; however, these investigations have a static cross-sectional design rather than a longitudinal analysis. With the objective of filling this gap, we research how the perception of media richness varies over time with a longitudinal study. The results suggest that the perception of richness of a channel by different individuals is different but that those variations due to a change in acquired experiences, are influenced in a similar and significant way by all individuals over time. |
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Abstract:
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Peer Reviewed |
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Subject(s):
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-Àrees temàtiques de la UPC::Economia i organització d'empreses::Gestió del coneixement::Comunicació dins de l'organització
-Communication in organizations
-Business communication
-Channel expansion theory
-panel data
-online discussion forum
-media richness
-Comunicació en les organitzacions |
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Rights:
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Document type:
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Article - Draft
Article |
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Published by:
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Elsevier
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