Mobile applications and destination branding in Spain

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Title:	Mobile applications and destination branding in Spain
Author:	Scolari, Carlos Alberto, 1963-; Fernández Cavia, Josep, 1963-
Abstract:	The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. The article evaluates and compares the apps, identifies their main traits, and proposes a taxonomy: the content-based app, the participatory app and the leisure app.
Abstract:	This research work has been funded by the project “Online Communication for Destination Brands. Development of an Integrated Assessment Tool: Websites, Mobile Applications and Social Media (CODETUR)” (CSO 2011-22691), of the Ministry of Economy and Competitiveness of the Spanish Government.
Subject(s):	-Mobile media -Mobile ecosystem -App -Tourism -Destination branding
Rights:	© 2014 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution (CC BY) (http://creativecommons.org/licenses/by/3.0). Published article is available in International Journal of Interactive Mobile Technologies, 2014, 8(2). http://creativecommons.org/licenses/by/3.0
Document type:	Article Article - Published version
Published by:	International Association of Online Engineering (IAOE)
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