Broadening the CRM domain of application to higher educational (e-learning) environments

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Title:	Broadening the CRM domain of application to higher educational (e-learning) environments
Author:	Daradoumis Haralabus, Atanasi; Faulin Fajardo, Francisco Javier; Juan Pérez, Ángel Alejandro; Martínez, F. José; Rodríguez Ardura, Inma; Xhafa, Fatos
Other authors:	Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
Abstract:	In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.
Subject(s):	-Customer services -Educational technology -Education, Higher -- Computer-assisted instruction -Web-based instruction -Universities and colleges -- Marketing -Serveis d'atenció al client -Tecnologia educativa -Internet en l'ensenyament universitari -Ensenyament virtual -Universitats -- Màrqueting -Servicios de atención al cliente -Tecnología educativa -Internet en la enseñanza universitaria -Enseñanza virtual -Universidades -- Marketing
Rights:	https://creativecommons.org/licenses/by-nc-nd/2.5/es/
Document type:	Conference Object
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