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Title: | What kind of e-mail information is more effective in communicating with the client? Application of game theory |
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Author: | Sánchez Torres, Javier A.; Rivera González, Julián A.; Jorba, Lambert |
Other authors: | Universitat de Barcelona |
Abstract: | |
Subject(s): | -Correu electrònic -Màrqueting per Internet -Teoria de jocs -Àlgebra diferencial -Relacions amb els clients -Electronic mail systems -Internet marketing -Game theory -Differential algebra -Customer relations |
Rights: | cc-by (c) Sánchez Torres, Javier A. et al., 2018
http://creativecommons.org/licenses/by/3.0/es |
Document type: | Article Article - Published version |
Published by: | Harvard Deusto Business Review y EAE Business School |
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