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dc.contributor | Universitat de Barcelona |
---|---|
dc.contributor.author | Sánchez Torres, Javier A. |
dc.contributor.author | Rivera González, Julián A. |
dc.contributor.author | Jorba, Lambert |
dc.date | 2019-05-03T11:42:08Z |
dc.date | 2019-05-03T11:42:08Z |
dc.date | 2018-07 |
dc.date | 2019-05-03T11:42:09Z |
dc.identifier.citation | 2254-6235 |
dc.identifier.citation | 682689 |
dc.identifier.uri | http://hdl.handle.net/2445/132658 |
dc.format | 17 p. |
dc.format | application/pdf |
dc.language.iso | eng |
dc.publisher | Harvard Deusto Business Review y EAE Business School |
dc.relation | Reproducció del document publicat a: https://doi.org/10.3926/hdbr.177 |
dc.relation | Harvard Deusto Business Research, 2018, vol. 7, num. 1, p. 2-18 |
dc.relation | https://doi.org/10.3926/hdbr.177 |
dc.rights | cc-by (c) Sánchez Torres, Javier A. et al., 2018 |
dc.rights | info:eu-repo/semantics/openAccess |
dc.rights | http://creativecommons.org/licenses/by/3.0/es |
dc.subject | Correu electrònic |
dc.subject | Màrqueting per Internet |
dc.subject | Teoria de jocs |
dc.subject | Àlgebra diferencial |
dc.subject | Relacions amb els clients |
dc.subject | Electronic mail systems |
dc.subject | Internet marketing |
dc.subject | Game theory |
dc.subject | Differential algebra |
dc.subject | Customer relations |
dc.title | What kind of e-mail information is more effective in communicating with the client? Application of game theory |
dc.type | info:eu-repo/semantics/article |
dc.type | info:eu-repo/semantics/publishedVersion |
dc.description.abstract |