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Title:
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Geographic export diversification: determinants and their link with export performance
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Author:
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Cos Sánchez, Pilar; Colom Gorgues, Antonio; Cabasés i Piqué, Ma. Àngels
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Notes:
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This study examines company-specific factors that may help explain the choice of an export market strategy and explores how the selected export strategy contributes to explaining company's export performance. Concentrating on a specific area within a broad spectrum of export behaviour analysis has enabled us to examine these factors in greater depth. The results of our research, which was carried out using a sample comprising Spanish exporting companies, show that a firm's size, a firm's age and greater foreign ownership in its share capital are all determining factors for adopting a strategy geared to export market diversification. A greater level of investment in R&D and greater international commitment are also important in this regard. We suggest reinforcing these two factors because there is evidence of better export performance among firms that have a wider range of foreign markets. |
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Subject(s):
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-Geographic export diversification
-Export performance
-Export intensity
-Spanish exporters
-International marketing |
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Rights:
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(c) Wiley, 2018
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Document type:
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Article
acceptedVersion |
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Published by:
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Wiley
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Share:
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