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Título:
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Internet of Things as a marketing tool
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Autor/a:
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Garrós Páez, Alba
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Otros autores:
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Ferrer Rosell, Berta; Granollers i Saltiveri, Toni; Universitat de Lleida. Escola Politècnica Superior |
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Notas:
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The aim of this project is to go deeper into the Internet of Things, commonly named
as IoT, in order to explore the different possibilities it can offer focusing especially in
marketing and providing a practical case connecting both fields of study.
The IoT is already present in our lives with thousands of interconnected devices that
monitor and analyze a large amount of real time data. This flow of continuous and
actualized data becomes a great opportunity for marketers because it allows them to
control and predict the market changes, explore new business models and create
value added solutions to respond to the constantly changing customers’ needs. |
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Materia(s):
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-Internet of Things
-Business Intelligence
-Marketing 4.0
-Customer experience
-IoT
-Internet de les coses
-Seguretat informàtica |
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Derechos:
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cc-by-nc-nd
http://creativecommons.org/licenses/by-nc-nd/4.0/
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Tipo de documento:
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Trabajo/Proyecto fin de carrera |
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Compartir:
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