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Title: | Learning from customer interaction: how merchants create price-level propositions for experience goods in hybrid market environments |
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Author: | Meseguer Artola, Antoni; Rodríguez Ardura, Inma |
Abstract: | |
Subject(s): | -epricing -digital marketing -marketing digital -publicidad digital -màrqueting digital -publicitat digital -Marketing digital -màrqueting digital -Marketing digital |
Rights: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Document type: | Article |
Published by: | Computers in Human Behavior |
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