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Abstract:
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This project proposed by the German company Neander Motors, consisted on studying the outboard market, where the company will launch their first engine of 50 horsepower in 2015 and subsequently analyze other potential markets where the company could enter in the future. Neander motor has the advantage that by having two crankshafts is lighter and smaller than a regular diesel engine, so it has certain advantages in some markets.
In the first report, after analyzing the global market, sales trends and competitors, it concluded that, being the only diesel outboard engine, even though the price of the engine is four times more than a regular gasoline engine motor, long-term investment recovering consumer due to lower consumption of diesel engine, so the engine is expected to have a large number of sales in the commercial sectors, such as fishing boats, coast guard or freight, which will be used daily.
In the final report various potential markets such as, snowmobiles, generators, ATV's, ultralight plane and jet skis were studied. In all these markets, the only one where Neander would have more advantages over the competitors, is in the ultralight plane market, due to the weight. |
