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Title:
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Good abandonment in mobile search
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Author:
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Quesada Masachs, Humbert
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Other authors:
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Universitat Politècnica de Catalunya. Departament de Teoria del Senyal i Comunicacions; Duffo Ubeda, Núria; Baeza, Ricardo |
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Abstract:
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It used to be considered that when a user abandoned the Search Engine Results Page was a bad user experience connected to the idea that they did not find what they were looking for. Nowadays with the high number of searches done in mobile this concept has changed. Widgets like the weather, currencies conversions, metric units or stock index information can be found when a user search for something in the SERP. Specially in mobile devices the user tends to leave at a significantly higher ratio the SERP than a desktop user. That means that not all the abandoned were becau |
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Subject(s):
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-Àrees temàtiques de la UPC::Enginyeria de la telecomunicació::Telemàtica i xarxes d'ordinadors
-Machine learning
-Artificial intelligence
-Web search engines
-Aprenentatge automàtic
-Intel·ligència artificial
-Cercadors d'Internet |
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Rights:
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Document type:
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Bachelor Thesis |
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Published by:
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Universitat Politècnica de Catalunya
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