Title:
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BayesProfile: application of bayesian networks to website user tracking
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Author:
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Sangüesa i Sole, Ramon; Cortés García, Claudio Ulises; Nicolás, Mario
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Other authors:
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Universitat Politècnica de Catalunya. Departament de Ciències de la Computació; Universitat Politècnica de Catalunya. KEMLG - Grup d'Enginyeria del Coneixement i Aprenentatge Automàtic |
Abstract:
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Detecting the most probable {it next} page a user is bound to visit inside a website has important practical consequences: it allows to suggest recommendations to the visitors as to which may be the pages of interest to them in a complex website; it is of help for website designers for deciding how to organize the site contents and it is also useful for pre-caching voluminous objects that the user will very probably need. In sum, it helps to customize web contents. In order to achieve that goal a classification, prediction an evaluation cycle has to be performed. Among the several possible alternative technologies we discuss a real use of Bayesian Network representations. The obtained results are commented, compared to other approaches and its applicability to other domains is also discussed. |
Subject(s):
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-Àrees temàtiques de la UPC::Informàtica::Intel·ligència artificial -BayesProfile -Bayesian networks |
Rights:
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Document type:
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Article - Published version Report |
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