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Title:
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Segmentación of users of a technological company according to their perception of the service received
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Author:
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Bruna Camprodón, Albert
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Other authors:
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Universitat Politècnica de Catalunya. Departament de Ciències de la Computació; Vellido Alcacena, Alfredo |
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Abstract:
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In brief, t
he objective of this project is to predict whether a customer will be
p
romoter or detractor of
the
brand
under study
from the experience of the service
received
in
the industrialized repair activity in the Iberian Peninsula.
This experience is measured through a real survey that provides us with
quantitative data. These data are used as a basis for
a segmentation of
customers using pattern recognition techniques that will be used for the prediction
of the customer’s proclivity to recommend the brand. |
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Subject(s):
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-Àrees temàtiques de la UPC::Informàtica::Sistemes d'informació::Bases de dades
-Àrees temàtiques de la UPC::Economia i organització d'empreses::Gestió de la qualitat
-Pattern recognition systems
-Market segmentation
-Mineria de dades
-Reconeixement de formes (Informàtica)
-Segmentació de mercat
-Data mining |
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Rights:
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Document type:
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Bachelor Thesis |
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Published by:
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Universitat Politècnica de Catalunya
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