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Título:
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Study of the funnel conversion of online academia businesses in Spain
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Autor/a:
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Cortés Alcaraz, Aido José
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Otros autores:
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Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses; Rodríguez Donaire, Silvia |
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Abstract:
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PHASE 1: To carry on this project will be necessary to review the existing literature regarding on funnel conversion and become familiar with the typologies of these online funnels and how they are developed in the online businesses.PHASE 2: From this information we will make a detailed study of the online funnel conversion of different successful academias in the Spanish market and observe which funnel from the previous study (phase 1) is used.PHASE 3: From the previous studies propose areas of improvement and adaptation of the different online funnel models from phase 1 to the online academia businesses from the Spanish market to get more leads online. |
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Materia(s):
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-Àrees temàtiques de la UPC::Economia i organització d'empreses
-Web-based instruction
-Virtual corporations
-Ensenyament virtual
-Empreses virtuals |
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Derechos:
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Tipo de documento:
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Trabajo fin de máster |
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Editor:
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Universitat Politècnica de Catalunya
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Compartir:
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