La recepción televisiva española en la era multipantalla

Abstract

This article studies the reception of the Spanish television fiction, by combining offline analysis techniques (questionnaires and focus group) and online (analysis of comments on Internet). The offline analysis reveals the complementary and specialized nature of the devices, but the online analyses do not provide evidence about the impact of the second screen in the socialization process, nor on the construction of feminine identity.

Este artículo estudia la recepción de la ficción televisiva española mediante una combinación de técnicas de análisis offline (cuestionarios y focus group) y online (comentarios en Internet). Los resultados del análisis offline revelan el carácter complementario y especializado de los dispositivos, aunque el análisis online no aporta evidencias sobre el impacto de las segundas pantallas en los procesos de socialización, ni sobre la construcción de identidad femenina.

This article is part of the research project “Social Construction of Women in the television fiction and web 2.0: stereotypes, reception and feedback” (FEM2012-33411), funded by the Spanish Ministry of Economy and Competitivity (Government of Spain) and directed by Charo Lacalle. This part of the research was developed by the authors of the article and the following researchers and contributors: Deborah Castro, Mariluz Sánchez, Belén Granda, Tatiana Hidalgo, Elsa Soro & Karina Tiznado (researchers); Lucía Trabajo, Marc Bellmunt, Germán Muñoz, Estitxu Garay & Amaia Nerecan (contributors).