dc.contributor.author
Barreal, Jesús
dc.contributor.author
Ferrer Rosell, Berta
dc.contributor.author
Cristóbal Fransi, Eduard
dc.contributor.author
Jannes, Gil
dc.date.accessioned
2024-12-05T21:47:08Z
dc.date.available
2024-12-05T21:47:08Z
dc.date.issued
2021-04-06T09:50:07Z
dc.date.issued
2021-04-06T09:50:07Z
dc.identifier
https://doi.org/10.3390/su13052938
dc.identifier
http://hdl.handle.net/10459.1/70917
dc.identifier.uri
http://hdl.handle.net/10459.1/70917
dc.description.abstract
Ski resorts are important tourist resources in mountain areas. They have a high impact
on the environment but also on the development of the territory. Corporate social responsibility
management plays an important role in influencing consumer purchasing behavior. This research
seeks to understand the behavior of ski tourists and to classify them. Approximately 50,000 online
purchases of tourist packages to ski resorts in Spain and Andorra are analyzed in order to describe
the different segments of demand in these resorts through a latent class model. The tourists’ age
and previous experience, the type of accommodation, and the season—among other variables—are
considered to clarify the different classes. Six different segments were found. Some relevant results
for the online ski-package market are highlighted, such as the influence of skier’s expenditure on
service valuation. Managerial implications, limitations of this study and recommendations for future
research are also discussed.
dc.description.abstract
This research was funded by the Spanish Ministry of Economy, Industry and Competitiveness through grants ECO2017-88984-R (E.C.-F. and B.F.-R.) and FIS2017-86497-C2-1 (G.J.).
dc.relation
info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/ECO2017-88984-R/ES/ANALISIS TURISTICO DE LAS PLATAFORMAS DE ALOJAMIENTO COLABORATIVO EN DESTINOS ESPAÑOLES A TRAVES DE CONTENIDO GENERADO POR LOS USUARIOS Y OTRAS FUENTES EN LINEA/
dc.relation
Reproducció del document publicat a https://doi.org/10.3390/su13052938
dc.relation
Sustainability, 2021, vol. 13, núm. 5, 2938
dc.rights
cc-by (c) Barreal et al., 2021
dc.rights
info:eu-repo/semantics/openAccess
dc.rights
http://creativecommons.org/licenses/by/4.0/
dc.subject
External factors
dc.subject
Latent Class Model (LCM)
dc.subject
Manifest variables
dc.subject
Tourist classification
dc.subject
Winter tourism
dc.subject
Corporate Social Responsibility (CSR
dc.title
Influence of Service Valuation and Package Cost on Market Segmentation: The Case of Online Demand for Spanish and Andorra Ski Resorts
dc.type
info:eu-repo/semantics/article
dc.type
info:eu-repo/semantics/publishedVersion
