dc.contributor |
Universitat de Vic. Facultat d'Empresa i Comunicació |
dc.contributor.author |
Mateos Rusillo, Santos M. (Santos Miguel) |
dc.date |
2012 |
dc.identifier |
MATEOS RUSILLO, S.M., 2012. Communicate with visitors: A 'new' professional role for conservators-restorers. Ge-Conservacion, 2012(3), pp. 186-200. |
dc.identifier |
1989-8568 |
dc.identifier |
http://hdl.handle.net/10854/2301 |
dc.identifier.uri |
http://hdl.handle.net/10854/2301 |
dc.description |
Heritage resources are more exposed than ever to visitors. For this reason, the transmission of cultural content is not enough: the present situation demands the inclusion of some messages able to foment a sustainable relation between the visitor and the resource. And this can best be achieved with the Preventive Difusion, a sensitizing strategy to inform and persuade visitors about the extreme fragility of the heritage resources. In addition, this strategy is a magnificent tool at the service of the corporate identity of the heritage resources and of the conservators: usually, preventive conservation actions and policies are not clear to visitors. But if they are included into the visit discourse, the public receive an accurate vi-sion of the efforts done in that sense, and it allows them to have a clear idea of these efforts, leading to the image that they have about the resource in question and, by extension, of their conservators. |
dc.format |
application/pdf |
dc.language |
spa |
dc.publisher |
GEIIC |
dc.rights |
Aquest document està subjecte a aquesta llicència Creative Commons |
dc.rights |
http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
dc.rights |
info:eu-repo/semantics/openAccess |
dc.subject |
Patrimoni cultural |
dc.subject |
Museus |
dc.title |
Comunicar con los visitantes: una nueva faceta profesional para los conservadores-restauradores |
dc.type |
info:eu-repo/semantics/article |
dc.type |
info:eu-repo/publishedVersion |