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La construcción de la marca ‘Qatar’ a partir del deporte: ‘sports place branding’ y prensa deportiva catalana

To access the full text documents, please follow this link: https://hdl.handle.net/10854/3576

Author

San Eugenio Vela, Jordi de

Ginesta Portet, Xavier

Other authors

Universitat de Vic. Facultat d'Empresa i Comunicació

Publication date

2013



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Document Type

Article

info:eu-repo/publishedVersion

Language

Spanish

Subjects and keywords

Futbol Club Barcelona; Qatar; Imatge de marca

Publisher

Universidad Complutense de Madrid

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(c) Universidad Complutense de Madrid

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