dc.contributor.author
Cristobal-Fransi, Eduard
dc.contributor.author
Marimon, Frederic
dc.contributor.author
Daries, Natalia
dc.contributor.author
Montegut Salla, Yolanda
dc.date.accessioned
2025-05-20T00:03:29Z
dc.date.available
2025-05-20T00:03:29Z
dc.identifier.citation
Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic; Daries, Natalia; Montegut Salla, Yolanda. «The spanish e-retailing customers segmentation». Review of International Comparative Management, 2010, vol. 11, núm. 5, p. 779-798. Disponible en: <http://www.rmci.ase.ro/>. Fecha de acceso: 25 jun. 2019
dc.identifier.issn
1582-3458
dc.identifier.uri
http://hdl.handle.net/20.500.12328/1092
dc.description.abstract
This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers with homogenous behaviour are studied. The analysis also allows the quality of the service offered by this kind of establishment to be defined, as well as the main dimensions in which it develops. In the conclusions, factors which should influence the manager of an online supermarket to improve the quality of its service are given.
dc.publisher
The Bucharest University of Economic Studies
dc.relation.ispartof
Review of International Comparative Management
dc.relation.ispartofseries
11;5
dc.rights
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights
Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject
Comerç electrònic
dc.subject
Segmentació de mercat
dc.subject
Electronic commerce
dc.subject
Market segmentation
dc.subject
Comercio electrónico
dc.title
The spanish e-retailing customers segmentation
dc.type
info:eu-repo/semantics/article
dc.description.version
info:eu-repo/semantics/acceptedVersion
