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Título:
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To recommend or to regret the choice? Factors explaining student loyalty: evidence from the catalan university system
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Autor/a:
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Berbegal-Mirabent, Jasmina; Llach Pagès, Josep; Marimon Viadiu, Frederic; Mas Machuca, Marta
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Notas:
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This study analyses the determinants of students’ loyalty and seeks to characterise the profile of recent university graduates. The empirical application considers the region of Catalonia, in Spain. Data come from the Satisfaction Graduate Survey elaborated by the Catalan University Quality Assurance Agency. A total of 2,557 questionnaires were collected. Results reveal that satisfaction is a key determinant of loyalty. Other factors that explain students’ loyalty are entrance marks and academic preferences (university and academic degree). Also, a further examination of the students’ profiles reveals that three different groups can be identified: loyal and satisfied students who did not enrolled in their most preferred academic option (first choice), unsatisfied students, and a group of loyal and satisfied students. Implications for policy and practice are discussed. |
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Materia(s):
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-Universitats -- Alumnes
-Lleialtat
-Satisfacció
-Llicenciats universitaris
-Estudiantes universitarios
-Lealtad
-Satisfacción
-Titulados universitarios
-University students
-Loyalty
-Satisfaction
-University graduates
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Derechos:
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The digital version of the journal is registered under the BY-NC-ND 4.0 Creative Commons license. Therefore, this work may be copy and redistribute the material in any medium or format, as long as you give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. The authors keep the copyright and give the journal the right of the first publication and the possibility of editing, reproducing, distributing, exhibiting and communicating in the country and abroad through printed and electronic means. On the other hand, the author declares to assume the commitment on any litigation or claim related to the rights of intellectual property, exonerating of responsibility to the Business School of the Costa Rica Institute of Technology.
https://creativecommons.org/licenses/by-nc-nd/4.0/deed.en |
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Tipo de documento:
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Artículo
Artículo - Versión aceptada |
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Editor:
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Tecnológico de Costa Rica
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Compartir:
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