The Rise of Curated Newsletters in Media: A Case Study of the New York Times

Abstract

Nowadays, newsletters play a crucial role in digital media. This study aims to investigate the content curation strategies utilized in The New York Times newsletters, assessing curation techniques, sources, the temporal spans of the curated content, or the relationship between curation characteristics and newsletter models. The findings reveal a dominant utilization of summarization and commentary techniques, emphasizing informative journalistic styles. The research also contrasts the quality of newsletters from the NYT with those from other sources. In summary, this study illuminates the dynamic terrain of curated newsletters and their influence on reader engagement and retention.