To access the full text documents, please follow this link: http://hdl.handle.net/10609/1425
dc.contributor | Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
---|---|
dc.contributor.author | Rodríguez Ardura, Inma |
dc.contributor.author | Martínez, F. José |
dc.contributor.author | Meseguer Artola, Antoni |
dc.date | 2010-02-16T11:58:32Z |
dc.date | 2010-02-16T11:58:32Z |
dc.date | 2008 |
dc.identifier.citation | RODRÍGUEZ, I.; MARTÍNEZ, F.J.; MESEGUER, A. (2008). "The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May. |
dc.identifier.uri | http://hdl.handle.net/10609/1425 |
dc.format | application/pdf |
dc.language.iso | eng |
dc.rights | https://creativecommons.org/licenses/by-nc-nd/2.5/es/ |
dc.subject | Internet marketing |
dc.subject | Electronic commerce |
dc.subject | Consumers |
dc.subject | Màrqueting per internet |
dc.subject | Comerç electrònic |
dc.subject | Consumidors |
dc.subject | Marketing por internet |
dc.subject | Comercio electrónico |
dc.subject | Consumidores |
dc.title | The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms? |
dc.type | info:eu-repo/semantics/conferenceObject |
dc.description.abstract | |
dc.description.abstract | |
dc.description.abstract |