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Title: | Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1 |
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Author: | Martínez López, Francisco José; Rodríguez Ardura, Inma |
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Subject(s): | -digital marketing -e-commerce -e-marketing -marketing digital -màrqueting digital -Internet marketing -Màrqueting digital -Marketing en Internet |
Rights: | Copyright © 2010 Inderscience Enterprises Ltd
http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Document type: | Article |
Published by: | International Journal of Electronic Marketing and Retailing |
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