|
Title:
|
Mapping Global Youth and Religion. Big Data As Lens to Envision a Sustainable Development Future
|
|
Author:
|
Sabaté Gauxachs, Alba; Israel Turim, Verónica; Micó, Josep-Lluís; Diez Bosch, Miriam
|
|
Other authors:
|
Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna |
|
Abstract:
|
Having fun and buying goods. For the young people of the world between 18 and 25, these are their main concerns on social media, as demonstrated by this study, which aims to identify the interests of global youth and also to unveil religion’s place in this generation (Lim and Parker, 2020; Tilleczek and Campbell, 2019). The role of values and education among them (Zamo-ra-Polo et al., 2020), and the influenc-ers and social leaders they follow are also included among the results of this research, which also plans to discern their potential alignment with the chal-lenges of the Sustainable Development Goals.For this purpose, more than 540 million Facebook and Instagram profiles have been analyzed using social listening (Couldry, 2006) through a Big Data based methodology. The results are new values (Kimball, 2019) and new ways to envisage religion, and depict an evolving landscape with change, culture and consumption pointing the way. |
|
Publication date:
|
2020 |
|
Subject (UDC):
|
65 - Gestió i organització. Administració i direcció d'empreses. Publicitat. Relacions públiques. Mitjans de comunicació de masses |
|
Subject(s):
|
Dades massives
Religió
Joves
Mitjans de comunicació social
Desenvolupament sostenible |
|
Rights:
|
L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons:http://creativecommons.org/licenses/by-nc-sa/4.0/
© Facultat de Comunicació i Relacions Internacionals Blanquerna – URL |
|
Pages:
|
20 p. |
|
Document type:
|
Article
Article - Published version |
|
DOI:
|
https://doi.org/10.51698/tripodos.2020.48p33-52
|
|
Published by:
|
Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
|
|
Publish at:
|
Tripodos, núm. 48, 2020
|
|
Share:
|
|
