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Successful product launch in a direct sales environment from the headquarters point of view

Author

Esquius Serra, Marc

Other authors

Von Heimendahl, Philipp

Woerndl, Franz

Ruiz Boqué, Sílvia

Publication date

2010-10-19

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Document Type

Master thesis

Language

English

Subjects and keywords

Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting; Marketing; Direct selling; New product launch strategies; Marketing; Màrqueting; Venda directa

Publisher

Universitat Politècnica de Catalunya

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DIDL MARC MARC_CCUC METS OAI_DC ORE QDC RDF

Rights

Restricted access - confidentiality agreement

This item appears in the following Collection(s)

Treballs acadèmics [82541]