dc.contributor
Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses
dc.contributor
Solans Filella, Anna
dc.contributor.author
Escolà Soldevila, Jordi
dc.date.issued
2018-04-20
dc.identifier
https://hdl.handle.net/2117/186458
dc.description.abstract
To analyse its Feasibility some of the points to be developped are: Detailed description of the product External and internal analysis, as well as SWOT analisys: Market Trends,Estimating market size, competidors, App Marketplace analysis, Target Audience ‘needs’ analysis, App Development Industry Overview, Benckmarking comparing similar apps, sources needed, funding and investors, HHRR, knowledge, etc Target Market Financial Projections and Costing, Pricing Strategy Payment Options Sources of Income Sales Forecast Sales and marketing strategy
dc.description.abstract
Mobile application development is the process by which application software is designed and developed to perform specific functions in handheld devices, such as smart phones / mobile phones, personal digital assistants, or enterprise digital assistants etc. Building an app is just like creating a start-up. The objective is to develop a new app that offers limited promotions just available on the app (could be a weekly offer or limited number of units offer),as well as general offersbased on the customer's geographical current location.
dc.format
application/pdf
dc.publisher
Universitat Politècnica de Catalunya
dc.rights
Restricted access - author's decision
dc.subject
Àrees temàtiques de la UPC::Informàtica
dc.subject
Business -- Data processing
dc.subject
Aplicacions mòbils
dc.subject
Negocis -- Informàtica
dc.title
Mobile app: business plan
