Demystifying content-blockers: A large-scale study of actual performance gains

dc.contributor
Universitat Politècnica de Catalunya. Doctorat en Arquitectura de Computadors
dc.contributor
Universitat Politècnica de Catalunya. Departament d'Arquitectura de Computadors
dc.contributor
Universitat Politècnica de Catalunya. CBA - Sistemes de Comunicacions i Arquitectures de Banda Ampla
dc.contributor.author
Castell Uroz, Ismael
dc.contributor.author
Solé Pareta, Josep
dc.contributor.author
Barlet Ros, Pere
dc.date.issued
2020
dc.identifier
Castell, I.; Solé-Pareta, J.; Barlet, P. Demystifying content-blockers: A large-scale study of actual performance gains. A: International Conference on Network and Service Management. "CNSM 2020, 16th International Conference on Network and Service Management: November 2-6, 2020, virtual conference". Institute of Electrical and Electronics Engineers (IEEE), 2020, p. 1-7. ISBN 978-3-903176-31-7. DOI 10.23919/CNSM50824.2020.9269094.
dc.identifier
978-3-903176-31-7
dc.identifier
https://hdl.handle.net/2117/335314
dc.identifier
10.23919/CNSM50824.2020.9269094
dc.description.abstract
With the evolution of the online advertisement and tracking ecosystem, content-filtering has become the reference tool for improving the security, privacy and browsing experience when surfing the Internet. It is also commonly believed that using content-blockers to stop unsolicited content decreases the time needed for loading websites. In this work, we perform a large-scale study with the 100K most popular websites on the actual performance improvements of using content-blockers. We focus our study on two relevant metrics for measuring the browsing performance; page size and loading time. Our results show that using such tools results in small improvements in terms of page size but, contrary to popular belief, it has a negligible impact in terms of loading time. We also find that, in the case of small and lightweight websites, the use of content-blockers can even result in increased loading times.
dc.description.abstract
This work was supported by the Spanish MINECO under contract TEC2017-90034-C2-1-R (ALLIANCE).
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Peer Reviewed
dc.description.abstract
Postprint (author's final draft)
dc.format
7 p.
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application/pdf
dc.language
eng
dc.publisher
Institute of Electrical and Electronics Engineers (IEEE)
dc.relation
https://ieeexplore.ieee.org/document/9269094
dc.relation
info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/TEC2017-90034-C2-1-R/ES/DISEÑANDO UNA INFRAESTRUCTURA DE RED 5G DEFINIDA MEDIANTE CONOCIMIENTO HACIA LA PROXIMA SOCIEDAD DIGITAL/
dc.rights
Open Access
dc.subject
Àrees temàtiques de la UPC::Informàtica::Seguretat informàtica
dc.subject
Internet -- Security measures
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Content-filtering
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Adblock
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Advertisement
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Web tracking
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Performance
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Page size
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Loading time
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Internet -- Mesures de seguretat
dc.title
Demystifying content-blockers: A large-scale study of actual performance gains
dc.type
Conference report


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