dc.contributor
Universitat Politècnica de Catalunya. Doctorat en Arquitectura de Computadors
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Universitat Politècnica de Catalunya. Departament d'Arquitectura de Computadors
dc.contributor
Universitat Politècnica de Catalunya. CRAAX - Centre de Recerca d'Arquitectures Avançades de Xarxes
dc.contributor.author
Seyghaly, Rasool
dc.contributor.author
García Almiñana, Jordi
dc.contributor.author
Masip Bruin, Xavier
dc.identifier
Seyghaly, R.; García, J.; Masip, X. An edge-based strategy for smart advertising. A: International Conference on Computer Communication and Networks. "The 30th International Conference on Computer Communications and Networks (ICCCN 2021): July 19–July 22, 2021, Athens, Greece: final program". Institute of Electrical and Electronics Engineers (IEEE), 2021, p. 1-8. ISBN 978-1-6654-1278-0. DOI 10.1109/ICCCN52240.2021.9522241.
dc.identifier
978-1-6654-1278-0
dc.identifier
https://hdl.handle.net/2117/358864
dc.identifier
10.1109/ICCCN52240.2021.9522241
dc.description.abstract
Smart advertising creates awareness about some offer with a more direct, personalized and interactive focus. In this area, AROUND is a social network aimed at providing smart advertising to suggest appealing business to their customers and friends. The AROUND system is supported by a sophisticated recommender system, which considers not only the customers historical behaviours, but also their current mood and accurate location. In such smart recommendation systems, the response time for the personalized advertising is critical for a successful users’ quality of experience. In this research work we first evaluate the current performance of the AROUND system in terms of processing and communication times considering that, nowadays, this social network has more than 3 million users. The current implementation of the system relies on the deployment of a network of beacons, and uses a domestic cloud provider as the main infrastructure. We show that when the number of concurrent requests becomes too high, the response time faces some limitations. In order to address this issue, we discuss several alternatives, and propose the use of an edge-based strategy as a solution for fast response time. In the experimental section, we measure the performance of the AROUND system, both in our current infrastructure at the cloud and with an edge-based approach, and show the additional advantages of leveraging the edge-based strategy even in the case of overloading the cloud capacity.
dc.description.abstract
This work has been supported by the Spanish Ministry of Science, Innovation and Universities and by the European Regional Development Fund (FEDER) under contract RTI2018-094532-B-I00.
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Peer Reviewed
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Postprint (author's final draft)
dc.format
application/pdf
dc.publisher
Institute of Electrical and Electronics Engineers (IEEE)
dc.relation
https://ieeexplore.ieee.org/document/9522241
dc.relation
info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020/RTI2018-094532-B-I00/ES/GESTION DE UNA ARQUITECTURA JERARQUICA FOG-TO-CLOUD PARA ESCENARIOS IOT: COMPARTICION DE RECURSOS/
dc.subject
Àrees temàtiques de la UPC::Informàtica::Arquitectura de computadors
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Cloud computing
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Recommender systems (Information filtering)
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Social networks
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Social networking (online)
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Distributed databases
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Synchronization
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Computació en núvol
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Sistemes recomanadors (Filtratge d'informació)
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Xarxes socials
dc.title
An edge-based strategy for smart advertising
dc.type
Conference report
