dc.contributor.author
Guilló Alcaraz, Georgina
dc.contributor.author
Massuet i Ardil, Marc
dc.contributor.author
Orts Sánchez, Luis
dc.contributor.author
Sánchez Buixeda, Helena
dc.date.issued
2021-03-23T10:56:09Z
dc.date.issued
2021-03-23T10:56:09Z
dc.identifier
http://hdl.handle.net/10230/46901
dc.description.abstract
Treball de Fi de Grau en Administració i Direcció d'Empreses. Curs 2020-2021
dc.description.abstract
Tutora: María Gundín Castro
dc.description.abstract
Behavioral economics have brought substantial changes in the way consumer’s behavior is understood. Consumers do not always follow rational patterns of behavior subsumable into classic economic theories. These behaviors, object of our study, have been a fundamental factor in the elaboration of the commercial strategy of many companies in the past few years. The objective of this thesis is to analyze the interrelation between these phenomena and some of the most extended practices in marketing.
dc.format
application/pdf
dc.format
application/pdf
dc.rights
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
dc.rights
https://creativecommons.org/licenses/by-nc/4.0/
dc.rights
info:eu-repo/semantics/openAccess
dc.subject
Treball de fi de grau – Curs 2020-2021
dc.subject
Consumidor – Actituds
dc.subject
Consumidors – Conducta
dc.subject
Economia – Aspectes psicològics
dc.subject
Consum (Economia)
dc.subject
Irracionalisme (Filosofia)
dc.subject
Comportament col·lectiu
dc.subject
Behavioral economics
dc.subject
Consumer’s behavior
dc.subject
Rationality failure
dc.title
Behavioral economics : implications of irrational behavior in marketing practices
dc.type
info:eu-repo/semantics/bachelorThesis
