How can a fashion company be sustainable?: analysis of the industry problems and solutions

Abstract

Treball de Fi de Grau en Administració i Direcció d'Empreses. Curs 2021-2022

Tutores: Carolina Luis i Emma Obiols Mas

The apparel industry has a direct but also invisible impact on people, nature, and all aspects of society at large. Since understanding the current context in depth is pivotal to finding solutions, the present paper starts by analyzing the effect of fashion business activities via the study of reports, articles, and other data. From the research carried out, it is clear that there is a need for companies to be socially and environmentally friendly, but also economically responsible, with a special focus on overconsumption and overproduction. This study aims to open our eyes to the problems caused by the activity of the fashion world, as well as to demonstrate that solutions are possible and feasible, through the example of companies and initiatives that are already available on the market. In essence, this document presents a first guide for those fashion companies that are willing to start their transition towards sustainable business. It also includes a checklist that serves as a self-assessment tool that allows firms to know their situation and can help them prepare for their next steps.