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Sustainable tourism marketing

Para acceder a los documentos con el texto completo, por favor, siga el siguiente enlace: http://hdl.handle.net/10459.1/68380

Autor/a

Cristóbal Fransi, Eduard

Daries Ramón, Natalia

Ferrer Rosell, Berta

Mariné Roig, Estela

Martín Fuentes, Eva

Fecha de publicación

2020-03-30T14:07:49Z

2020-03-30T14:07:49Z

2020-03-02

2020-03-30T14:07:49Z



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Resumen

In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.

Tipo de documento

Artículo
publishedVersion

Lengua

Inglés

Materias y palabras clave

Sustainable tourism; Tourism marketing; Destination management; Destination marketing organization; Tourist behavior

Documentos relacionados

Reproducció del document publicat a https://doi.org/10.3390/su12051865

Sustainability, 2020, vol. 12, núm. 5, p. article 1865

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Derechos

cc-by (c) Martín et al., 2020

http://creativecommons.org/licenses/by/4.0/

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Documents de recerca [17848]