The aim of the thesis is to determine whether online User-Generated Content (UGC) within the lodging industry validates the ranking system of any accommodation property or platform in order to create an international hotel classification system that could categorize any type of accommodation based on different variables.
English
eWOM; UGC; Hospitality
Varna University of Management
Reproducció del document publicat a https://ejtr.vumk.eu/index.php/about/article/view/366/370
European Journal of Tourism Research, 2019, vol. 21, p. 143-147
cc-by (c) Varna University of Management, 2019
http://creativecommons.org/licenses/by/4.0/
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