Universitat Oberta de Catalunya
Peer-reviewed
In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.
Inglés
Customer services; Educational technology; Education, Higher -- Computer-assisted instruction; Universities and colleges -- Marketing; Web-based instruction; Serveis d'atenció al client; Tecnologia educativa; Internet en l'ensenyament universitari; Ensenyament virtual; Universitats -- Màrqueting; Servicios de atención al cliente; Tecnología educativa; Internet en la enseñanza universitaria; Enseñanza virtual; Universidades -- Marketing
Computer Science and Networking Technologies
The original publication is available at http://www.iadis.net/dl/Search_list_open.asp?code=4617
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